Waitlist worthy granola.
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Tom’s Perfect 10
OVERVIEW
Tom’s Perfect 10 is a granola line that launches unique, experimental flavors from Mangonada to Flaming Chocolate. Each pack comes with a scorecard where consumers, upon trying each flavor, can review the granola based on certain criteria and provide feedback that will help Tom in his epic quest to find the perfect ten-out-of-ten recipe. So far, only two flavors have been able to achieve the coveted Perfect 10 status: Ginger Zing, a perfect pick-me-up made with ginger-infused maple syrup, and Classic, the quintessential granola recipe that you know and love.
Classic is the perfect granola for any all-American adventure, inspired by favorite rock anthems, kitsch movie scenes, and vintage road trips. The Working Assembly helped launch Tom’s second-ever Perfect 10 flavor with a photoshoot that embodies americana and the spirit of nostalgia.
disciplines
Art Direction, Photography, Campaign
COLLABORATORS
Creative Direction: The Working Assembly & Jolene Delisle
Art Direction & Design: Rachel Wilkinson
Photography: Fresh Take Studios, Jesse Packer
Tom’s Perfect 10 is a granola line that launches unique, experimental flavors from Mangonada to Flaming Chocolate. Each pack comes with a scorecard where consumers, upon trying each flavor, can review the granola based on certain criteria and provide feedback that will help Tom in his epic quest to find the perfect ten-out-of-ten recipe. So far, only two flavors have been able to achieve the coveted Perfect 10 status: Ginger Zing, a perfect pick-me-up made with ginger-infused maple syrup, and Classic, the quintessential granola recipe that you know and love.
Classic is the perfect granola for any all-American adventure, inspired by favorite rock anthems, kitsch movie scenes, and vintage road trips. The Working Assembly helped launch Tom’s second-ever Perfect 10 flavor with a photoshoot that embodies americana and the spirit of nostalgia.
disciplines
Art Direction, Photography, Campaign
COLLABORATORS
Creative Direction: The Working Assembly & Jolene Delisle
Art Direction & Design: Rachel Wilkinson
Photography: Fresh Take Studios, Jesse Packer
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