Step freely.
—
Iambic
OVERVIEW
We live in a rapidly evolving world. Yet when it comes to our shoes, we’re still a few steps behind. Iambic is here to break that, reimagining every motion of the shoe-making process. Supported by a passionate team of designers, scientists, and craftsmen, Iambic is creating tech-driven, artisan-perfected shoes that fit your exact movements, needs, and lifestyle. Their first-ever 360° approach to fit assessment — a combination of AI technology and science-led design features — improves every pair with every wear. The end result is a shoe unlike any worn before that’s continually perfected as an edition of one.
Iambic’s visual identity is driven by the concept of breaking free from mass-produced footwear and embracing individuality, science, and art. Custom gradients are used throughout the system, representing a culmination of all of the data that makes you up — your foot measurements, your footsteps, your movements. Bold photography supports the brand’s ethos and features subjects who move through life unexpectedly, capturing moments of quirk, tension, and even rebellion.
disciplines
Brand Identity, Art Direction, Print Design
COLLABORATORS
Creative Direction: The Working Assembly & Jolene Delisle
Art Direction & Design: Reilly Megee
Motion Design: Benjamin Ross
We live in a rapidly evolving world. Yet when it comes to our shoes, we’re still a few steps behind. Iambic is here to break that, reimagining every motion of the shoe-making process. Supported by a passionate team of designers, scientists, and craftsmen, Iambic is creating tech-driven, artisan-perfected shoes that fit your exact movements, needs, and lifestyle. Their first-ever 360° approach to fit assessment — a combination of AI technology and science-led design features — improves every pair with every wear. The end result is a shoe unlike any worn before that’s continually perfected as an edition of one.
Iambic’s visual identity is driven by the concept of breaking free from mass-produced footwear and embracing individuality, science, and art. Custom gradients are used throughout the system, representing a culmination of all of the data that makes you up — your foot measurements, your footsteps, your movements. Bold photography supports the brand’s ethos and features subjects who move through life unexpectedly, capturing moments of quirk, tension, and even rebellion.
disciplines
Brand Identity, Art Direction, Print Design
COLLABORATORS
Creative Direction: The Working Assembly & Jolene Delisle
Art Direction & Design: Reilly Megee
Motion Design: Benjamin Ross
© 2023, Cierra Lux
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