Meet your surgery sidekick.
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Pip Care
OVERVIEW
Pip Care is a personalized healthcare platform that helps you tackle surgery prep and recovery by breaking it down into simple, daily tasks, so you and your loved ones can look forward to what comes after. With Pip Care, patients can go through their surgical journey with an optimistic mascot who makes them feel empowered and prepared for their big day.
During my internship at The Working Assembly, I had the opportunity to design the brand identity for this new healthcare companion and illustrate an accompanying brand mascot. Pip’s visual system relies heavily on curved forms — from the wordmark and supporting graphic elements, to the mascot himself — to feel friendly, approachable, and calming. Pip’s character design derives from the letter “P”, seen in the white space of his body as a subtle nod to the brand name. With his various props and adorable facial expressions, surgery prep feels better with Pip in your pocket.
disciplines
Brand Identity, Web & App Design, Illustration
COLLABORATORS
Creative Direction: The Working Assembly & Jolene Delisle
Art Direction & Design: Rachel Wilkinson
Web & App Design: Sarah Sprinkle
Pip Care is a personalized healthcare platform that helps you tackle surgery prep and recovery by breaking it down into simple, daily tasks, so you and your loved ones can look forward to what comes after. With Pip Care, patients can go through their surgical journey with an optimistic mascot who makes them feel empowered and prepared for their big day.
During my internship at The Working Assembly, I had the opportunity to design the brand identity for this new healthcare companion and illustrate an accompanying brand mascot. Pip’s visual system relies heavily on curved forms — from the wordmark and supporting graphic elements, to the mascot himself — to feel friendly, approachable, and calming. Pip’s character design derives from the letter “P”, seen in the white space of his body as a subtle nod to the brand name. With his various props and adorable facial expressions, surgery prep feels better with Pip in your pocket.
disciplines
Brand Identity, Web & App Design, Illustration
COLLABORATORS
Creative Direction: The Working Assembly & Jolene Delisle
Art Direction & Design: Rachel Wilkinson
Web & App Design: Sarah Sprinkle
© 2023, Cierra Lux
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