Barkin for a cause.
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Barkin
OVERVIEW
When we show our pets love, they give it back to us ten-fold, and inspire us to share that joy with others who truly need it. That’s why Barkin makes exceptional, accessible pet treats and supplements, while donating profits to wag-worthy causes that lift our fellow humans the way our dogs lift us.
Barkin’s passionate founders approached The Working Assembly to bring their vision of a colorful, brightly-saturated pet and social impact brand to life. We delivered a visual identity that reflects the eternally optimistic nature of our four-legged companions, through bold typography and a vibrant color palette. Barkin’s wordmark has playfully angled letters to mimic the brand’s namesake, while its quirky letterforms add character and a friendly personality. Each package features the wordmark at a large scale to stand out from the pack and leave a lasting impression.
disciplines
Brand Identity, Packaging, Illustration
COLLABORATORS
Creative Direction: The Working Assembly & Jolene Delisle
Art Direction & Design: Regina Puno
When we show our pets love, they give it back to us ten-fold, and inspire us to share that joy with others who truly need it. That’s why Barkin makes exceptional, accessible pet treats and supplements, while donating profits to wag-worthy causes that lift our fellow humans the way our dogs lift us.
Barkin’s passionate founders approached The Working Assembly to bring their vision of a colorful, brightly-saturated pet and social impact brand to life. We delivered a visual identity that reflects the eternally optimistic nature of our four-legged companions, through bold typography and a vibrant color palette. Barkin’s wordmark has playfully angled letters to mimic the brand’s namesake, while its quirky letterforms add character and a friendly personality. Each package features the wordmark at a large scale to stand out from the pack and leave a lasting impression.
disciplines
Brand Identity, Packaging, Illustration
COLLABORATORS
Creative Direction: The Working Assembly & Jolene Delisle
Art Direction & Design: Regina Puno
Barkin made its official debut at Super Zoo 2023, the nation’s largest pet industry trade show, with samples of their Multi Ingredient Treats, Single Ingredient Treats, and Dog Supplements. Out of over one thousand vendors, Barkin’s Single Ingredient Treats were chosen to be featured in a sponsored news segment about pet industry trends.
© 2023, Cierra Lux
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