Leave it all behind.
—
Breakaway Music Festival
OVERVIEW
Breakaway Music Festival is a powerful music destination that redefines how people interact with live entertainment. Created for a self-expressive youth market who seek the extraordinary, attendees can expect to escape into a world of gratifying experiences in their hometown. Celebrating the spirit of individuality and breaking away from the norm, Breakaway’s 2022 identity lifts us through space where we see a family of multi-planetary mascots from a faraway galaxy realm.
During my internship at The Working Assembly, I supported several work streams and translated the brand across various touchpoints. Collateral included environmental signage, like banners for security barricades, food vendors, and themed stages; promotional assets, like social stories, in-feed posts, and festival posters; and digital deliverables, like brand guidelines and an investor deck.
disciplines
Brand Identity, Environmental Design, Digital Design
COLLABORATORS
Creative Direction: The Working Assembly & Jolene Delisle
Art Direction & Design: Diego Barragan, Rachel Wilkinson
Illustration: Zoe Larson
Breakaway Music Festival is a powerful music destination that redefines how people interact with live entertainment. Created for a self-expressive youth market who seek the extraordinary, attendees can expect to escape into a world of gratifying experiences in their hometown. Celebrating the spirit of individuality and breaking away from the norm, Breakaway’s 2022 identity lifts us through space where we see a family of multi-planetary mascots from a faraway galaxy realm.
During my internship at The Working Assembly, I supported several work streams and translated the brand across various touchpoints. Collateral included environmental signage, like banners for security barricades, food vendors, and themed stages; promotional assets, like social stories, in-feed posts, and festival posters; and digital deliverables, like brand guidelines and an investor deck.
disciplines
Brand Identity, Environmental Design, Digital Design
COLLABORATORS
Creative Direction: The Working Assembly & Jolene Delisle
Art Direction & Design: Diego Barragan, Rachel Wilkinson
Illustration: Zoe Larson
© 2023, Cierra Lux
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